What is Public Affairs?
We have been asked recently what is public affairs and how can it help our organisation ?
This is one of the most difficult questions for people to answer.
Public affairs does not produce a good – a physical product.
However, according to McKinsey ( http://bit.ly/1kFL4FF ), the business value of public affairs is about 30% of business earnings. Not too shabby for a non tangible.
This view is reinforced by European Public Affairs, who state that Public Affairs does not equate to lobbying. ( http://bit.ly/1MjXSIU )
So, why should your organisation use a public affairs company ?
To be ahead of the business and political game
To engage with politicians and make them aware of the consequences of their actions
To build relationships with those who take decagons impacting upon business.
but most importantly to add about 30% to business earnings