Public Affairs and Local Development Plans

A_modern_housing_development_outside_townLast week we wrote about Public Affairs and why organisations should ensure that they are an integral part of their organisation.

According to McKinsey, Public Affairs adds 30% to business earnings. (

In the Local Development Plan process this could not be more accurate. If developers don’t follow this process closely and influence elected members appropriately, the costs of plots being inaccurately zoned could be substantial. These cost could range from speculative planning applications to appeals if these planning determinations are felt to be unjustified.

In Scotland, the Local Development Plan process is a rolling one. As soon as one plan is agreed, the next one requires to be written.

Over the past few weeks, we at Perspectiva Consultants have been asked to comment on 3 Local Development Plans – all at different stages of completion. Developers need to ensure that they are aware of the relevant stage of each Local Development Plan.

If you or your organisation would like any information regarding the Local Development Plan process, or a particular Local Authority, please do contact


What is Public Affairs?

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What is Public Affairs?

We have been asked recently what is public affairs and how can it help our organisation ?

This is one of the most difficult questions for people to answer.

Public affairs does not produce a good – a physical product.

However, according to McKinsey ( ), the business value of public affairs is about 30% of business earnings. Not too shabby for a non tangible.

This view is reinforced by European Public Affairs, who state that Public Affairs does not equate to lobbying. ( )

So, why should your organisation use a public affairs company ?

Answer …..

To be ahead of the business and political game

To engage with politicians and make them aware of the consequences of their actions

To build relationships with those who take decagons impacting upon business.

but most importantly to add about 30% to business earnings